COMM/ THEA 395

Reflections on Commercial Ad Productions

The Client.

Marilyn Castro is the owner and operator of the restaurant Breakfast Bar: Hispanic Fusion. She is a professionally trained chef and a professor of finance at Old Dominion University.

The Pitch.

Marilyn recognizes that it is hard to showcase the flavor of delicious but uniquely created dishes. A McDonald's ad has the advantage of showing a steaming hamburger on screen and everyone knows what that tastes like. But for her restaurant we decided to focus on the atmosphere. Breakfast Bar is vibrant, full of bright colors, upbeat music and a welcoming staff. We decided the ad should showcase friends, family, food and fun. Because that is exactly the experience she works so hard to cultivate for every person who walks through her doors.

The Flow.

We shot and edited a 30 second example ad to demonstrate the flow and vibe we want to create in the ad. See below.